05 Aug, 2009 04:29 pm IST
INDIATIMES MOVIES :-
For the first time in India, music will be cavailable in pen drives and micro chips. A format largely used in daily lives by the youth of India will now get integrated with the way music isonsumed.
In a major development T Series, the market leaders in Indian music business, are to launch pen drives and memory chips that would have pre recorded music. It would be a combination of music plus storage space. T-Series initiated the research and development wing to work on this almost a year ago.
This initiative will be launched with the film Blue in around August / September. Blue , AR Rahman’s first release after Slumdog Millionaire , is supposed to be the most awaited music albums of the year.
“We saw this coming since sometime now as music market is getting younger and younger. The trend in music is strongly favoring digital platforms. We had initiated research and development for this around a year and half back and now we are ready to take this step which is a very big one in music industry. We will be aggressively looking at mobile memory chips through which people can carry music on their phones and we will be looking at pen drives which people can carry with them and use in laptop as well as in car audio systems. We are looking to launch this with Blue which is AR Rahman’s only score this year. We see it as a revolutionary step which may change music consumption to a great degree”, says Bhushan Kumar of T Series.
Congrats Rahman and Thanks T-Series !
ENJOY !
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